The course focuses on knowledge and critical understanding of methods, practices and planning tools for large-scale and medium-scale business and investment positioning. The approach incorporates parameters both from investor’s and public interest side.
The decision to implement an investment by a private firm is a complex process. By establishing a business in a specific location (or locations), it seeks to create or enhance its competitive advantage in the specific market in which it operates (tourism, industry, commerce, etc.). The location of the infrastructure depends on many factors such as: the identity and business strategy, international, national and local competition, access to the markets, raw materials and workforce needs, the need for public infrastructure, networks, national and local policies, etc.
Consequently, in the case of business location, the existing spatial and development planning data at national, regional and local level are thoroughly investigated and analyzed in order to select the location of the business that will meet its development goals. The course examines the positioning conditions along with the possibilities of individual adjustments as they arise from the country’s spatial planning system.
The lectures have a subsidiary character and mainly address the following issues:
Evaluation criteria | Determination of weight (%) |
logical coherence of text or speech, semantic sequence and flow of arguments
|
20% |
critical thinking, personal opinion and its documentation with logical arguments | 30% |
Ability to analyze data, evaluate scenarios and compose a sentence
|
30% |
Visual / cartographic part of the presentation
|
10% |
Syntactic and grammatical competence (correct Greek)
|
10% |
Pedion Areos, 383 34, Volos
+30 24210 74452-55
+30 24210 74380
g-prd@prd.uth.gr